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| The Insurance
Institute of NZ Inc. |
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| Direct
mail out registration brochure. |
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Brief:
To create a unique visual identity for the IINZ's National Conference
which reflects the theme 'Facing Quantum Change'. The conference
focus's on companies evolving and changing their strategies
to survive in the new millennium. |
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Solution:
To incorporate the metamorphosis of a caterpillar into a butterfly
as the key visual concept. |
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| The folding
format of the registration brochure copies the shape of a butterfly
and reflects the metamorphosis cycle. It stands out amongst
the clutter of other direct mail.
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