Catherine Cattanach Photography

A professional Wellington-based wedding and family portraits photographer. Catherine required an illustration for her brand and an A5 promotional flyer.

Project: Brand Design

Brief: To design a brand the client required an illustration of a macrocarpa tree. The client wanted the brand to be simple and clean cut. The brand needed to be able to be made small in one colour so it could be used as a watermark over the photos.

Solution: The ‘look and feel’ was created by creating a simple illustration of a macrocarpa tree silhouette and incorporating it into the brand design.

Project: Brand Design & Promotional Brochure

Format: Double-sided A5 landscape promotional flyer

Brief: To design a promotional flyer, the client requested the layout to be simple and clean cut.

Solution: The ‘look and feel’ was created by incorporating her professional photos with a simple layout of solid blocks of grey and black.

“ I’ve had been feeling for a while that my logo could do with a bit more personality, so I was delighted to win three hours of design time from the talented Sharon Bulmer, director of Shine Graphics Design, in a charity auction for Ridgway School. I emailed her with a photo of a great tree that’s on Wallace Street here in Wellington, on the Massey University grounds. She’s managed to tie it in brilliantly with my existing branding (which I still liked) and has given me several variations of the logo to use for a range of purposes. Shine Design was wonderful to work with and I think it says a lot about Sharon as a person that she generously donated her time to support her local school. Thanks again!.

Catherine Cattanach – Owner Operator of Catherine Cattanach Photography