Catherine Cattanach Photography
A professional Wellington-based wedding and family portraits photographer. Catherine required an illustration for her brand and an A5 promotional flyer.
Project: Brand Design.
Brief: To design a brand the client required an illustration of a macrocarpa tree. The client wanted the brand to be simple and clean-cut. The brand needed to be able to be made small in one colour so it could be used as a watermark over the photos.
Solution: The ‘look and feel’ was created by creating a simple illustration of a macrocarpa tree silhouette and incorporating it into the brand design.
Project: Brand Design and Promotional Brochure.
Format: Double-sided A5 landscape Promotional Flyer.
Brief: To design a promotional flyer, the client requested the layout to be simple and clean-cut.
Solution: The ‘look and feel’ was created by incorporating her professional photos with a simple layout of solid blocks of grey and black.
“ I’ve had been feeling for a while that my logo could do with a bit more personality, so I was delighted to win three hours of design time from the talented Sharon Bulmer, director of Shine Graphics Design, in a charity auction for Ridgway School. I emailed her with a photo of a great tree that’s on Wallace Street here in Wellington, on the Massey University grounds. She’s managed to tie it in brilliantly with my existing branding (which I still liked) and has given me several variations of the logo to use for a range of purposes. Shine Design was wonderful to work with and I think it says a lot about Sharon as a person that she generously donated her time to support her local school. Thanks again!.”