New Zealand Thoroughbred Racing

New Zealand Thoroughbred Racing Inc (NZTR) is the governing body of the thoroughbred code in New Zealand.  It developes all equine training programmes in New Zealand and runs dedicated apprentice schools in the main racing regions. NZTR communicates all relevant information within and outside the thoroughbred code. I was hired to complate a total rebrand from the company logo to business stationery promotional material website and educational resources.

Project: ‘A winning Career’ Brand Design and Brochure design

Format: 16 page A5 Saddle Stitched.

Brief: The client required a modern bright design. It needed to be targeted to young people, portraying the equine and racing industry.

Solution:  The layout had many elements to add a real textured element the background for the cover was a grass texture. There was also a silhouette grace pattern along the bottom of the page. The professional photos of the jockeys and horse brought it to life.

Project: Large banner for Careers Day

Format: Large canvas banner

Brief: To design a large banner representing careers in the racing industry.

Solution:  A profile type banner highlighting the successful careers of Apprentice jockey James McDonald on the left and Harness Driver Dexter Dunn on the right.